Next Level Events With Veertly brings the latest insights from the online event industry for those who want to level up with their virtual or hybrid events. We interview experts worldwide and share their vision on creating better and more engaging virtual or hybrid events.
In this episode, we chat with Michael Kamleitner, the CEO and founder of Walls.io and Swat.io. We chat about the role of social media in virtual and hybrid events, how companies can use social media to increase engagement in their events, and the future of virtual and hybrid events.
Michael Kamleitner is a founder and CEO of walls.io, a social media tool that allows you to collect, curate and display content from multiple social media platforms. He is passionate about SaaS, and apart from taking care of walls.io and swat.io, Michael is an Angel investor.
“ As an event organizer you will have to think about how to make your event more engaging so that attendees do not drop off. Social media can be a great missing puzzle piece in solving that engagement issue "
Many of the most interesting conversations happen between sessions. What we learned from that is, as a virtual or hybrid event organizer, you will have to think a lot about how you can make your event more engaging and more sticky so that people are not dropping off after their focus is lost and after many hours of talks. Social media content can be a very great missing puzzle piece in solving the engagement issue.
"Social media has this advantage of increasing reach and awareness of your event and brand outside of the event audience. These posts can be seen not just by your attendees, but will be visible to their followers on the various social media platforms"
There's a ton of things that you can do to make your event more engaging. We see social media feeds a great way to increase engagement and it has this advantage of increasing reach and awareness outside of the event audience, because naturally these posts are seen not just by your, your attendees, but will be visible to their followers, to their fans, to their peers on the various social media platforms.
"Social media is an even more important part of events, especially when we're talking about a virtual or hybrid event space"
We have been working hard for the last two years to make sure that the message is very clear: Social media is an even more important part of events when we're talking about a virtual or hybrid than it was before. So interestingly we see more and more customers coming to us and they know exactly why they should be using the power of social media.
"A big trend that we already see is a continuous community building around events. Companies and brands should move away from peak events and focus more on creating smaller, constant events in order to build their communities"
I think a big trend that we already see and have heard from many event organizers is this idea of peak event (having one or two big major events, and then that's it per year) to moving to this continuous community, building around events. I think there's a lot of promise here. This investment into smaller events should pay off for companies and brands as they will provide a community value around these events.